Boys & Girls Club E-mail Campaign
for ARS Advertising
for ARS Advertising
As copywriter, I conceived the copy and tone of this e-mail fundraising campaign, in addition to other accompanying pieces meant to drive awareness of the needs of local youth at the Boys & Girl Club. I met with volunteers and organizers at the club and toured their facility, witnessing first hand the needs in and around the club. Getting to know the staff and learning about the kids made all the difference in this piece.
